What We Aim to Achieve
Our Vision
The Olympic Park will be at the centre of London's growth this century, and a vibrant focal point for events, sport and leisure. Its connections, sporting facilities, parkland, waterways and family housing will form a unique mix - building on the best of London's traditions to create a '21st Century garden city', and linking into surrounding neighbourhoods to promote convergence, regeneration and prosperity in East London.
Objectives
Our strategic objectives, as set by our Founders:
- Assisting the Government and the Mayor of London in fulfilling some of the legacy promises made in the bid to host the London 2012 Olympic and Paralympic Games
- Securing the timely development of the Olympic Park site as a high quality and sustainable mixed community
- Promoting social, economic and environmental benefits for local communities
- Securing the long term development and management of the Olympic Park site and venues in ways which provide lasting national and local sporting, cultural, education and leisure benefits and which preserve the site's Olympic heritage
- Working with partners to contribute to long-term economic growth and prosperity in the wider area
- Levering in private investment to maximise and provide best value for the public purse
- Promoting sustainable development, community involvement and equality of opportunity
Our Goals
We have developed six goals towards realising our vision:
- To create a new great park for London building on the capital's tradition of parks such as St James' and Hyde Park and its neighbourhood garden squares. The highly active park and premier centre for the enjoyment of sports, culture and recreation will offer a full variety of international, regional, community programmes and cultural events that celebrate the Olympic legacy
- Build a diverse community with significant levels of homes for families that offers an incomparable lifestyle by the blending best of London's housing traditions with unique access to nature and sporting facilities
- Be a catalyst for regeneration of east London by ensuring the site is physically, economically and socially interconnected, with the surrounding communities and that local communities are fully engaged
- To create a place for sports and leisure facilities for elite and amateur athletes, as well as for local schools and people which capitalizes on the Park's Olympic heritage and enhances the Park's social and economic opportunities for people from the neighbourhoods which connect to the Park
- To create unique employment and business opportunities including a campus type environment attracting a range of industries including research, innovation, media and new enterprises including social enterprise which will all contribute to London's competitive advantage and supporting the regeneration of east London and opportunities for inclusion
- To create a model of sustainable estate management and land stewardship which provides excellent standards of ongoing management and maintenance over the long term while at the same time providing a good return to the public purse on the significant public investment made.
How we will reach our goals
We will seek to acheive our aims by:
- Working in partnership with Central Government, the Mayor of London and the Greater London Authority, the five Olympic Host Boroughs, residents in neighbouring local communities, local organisations, businesses and regeneration agencies and other partners in both the public and private sector, including national and international sporting, cultural and leisure organisations
- Leveraging our public assets to attract and secure private investment for the development of the Park
- Setting and maintaining standards for quality of design, construction and urban planning, to ensure a sustainable and enduring legacy for the Park





